Hirter Bierathek - One of Austria's largest brewery shops

Taste

can be bought

Vier Personen stehen in der Hirter Bierathek um einen Holztisch und stoßen an.

Our Hirter Bierathek is a place that makes every connoisseur’s heart beat faster.
Open seven days a week, it invites you to discover, taste, and take home – from multiple award-winning beers, our refreshing Hirter Crush soft drinks, and regional delicacies to fashion and gifts for true Hirter fans. Our Bierathek team is on hand to provide personal advice – with extensive knowledge, a joy for indulgence, and the right instinct for the extraordinary. For all who take their time – and want to take conscious enjoyment home with them.

Where enjoyment and regionality

meet

Bieratheke

After your guided tour through the brewery, you’ll have the opportunity to stock up on your favorite products in our shop – perfect for enjoyable moments at home or as gifts for friends and family.
Regional specialties

Between carefully selected delicacies, regional treats, and classics from the brewhouse, you’ll discover just how diverse regional quality can taste. A place where craftsmanship, care, and origin come together – to take home or give as a gift.
A feel for good taste

Our team supports you with expertise, sensitivity, and a genuine passion for enjoyment – helping you find exactly what suits your taste.