“Time is one of our most valuable ingredients. Since 1270, we have taken the time for quality, for enjoyment, and for decisions that we make out of conviction as an independent, family-run private brewery. For first-class beer and for you.”
says Niki Riegler, Managing Director and Owner of Privatbrauerei Hirt
One Family
One brewery
Since 1846, our current owner family – in the fifth and sixth generations under Dr. Klaus Möller and Niki Riegler – has been leading our private brewery with a clear vision for the future. In doing so, they secure our independence and uncompromisingly pursue the highest quality standards.

Over 755 years
of History

It all begins with a small brewery and an entry in an old document. Grown over centuries, Privatbrauerei Hirt is today a place where tradition remains alive – carried by people who understand their craft.


A Private Brewery
Not a
Corporation
We have always been an independent private brewery – and that will remain the case. No corporations, no compromises. But clear values, honest decisions and genuine diversity in Austrian beer culture. As a founding member of the “Independent Private Breweries of Austria,” we bear the seal that stands for exactly that: for origin, quality and independence.

When time
becomes quality
We are convinced that the more time we take, the better our beers become. Depending on the beer, our brews mature anywhere from five weeks to six months. Only through the time we take in brewing can we guarantee the quality of our beer diversity.
That’s why we are proud to bear the Slow Brewing seal, the toughest seal of approval for beer worldwide. Only 32 breweries in Europe meet its strict standards, and compliance is verified through monthly audits. The Slow Brewing seal of approval guarantees outstanding beer quality and responsible corporate management.

Brewed
for the moment
Looking to Tomorrow
Sustainability is reflected in the decisions we make every day: in the selection of regional ingredients, in short distances and in responsible and resource-saving actions.
We think further – with conviction, consideration and the awareness that enjoyment also means responsibility.
Award-Winning
and Certified
Quality is reflected in the taste – and in the awards that our beers regularly receive.
Our brewing specialties have won many international awards and stand for genuine craftsmanship and continuous quality.
Passion
that connects
Our dedicated team lives brewing culture with full commitment and handcrafted precision. Together, we take the time to create genuine moments of pleasure that connect us all.
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Beer Sommelier Course 2026
In Micheldorfvon 21. September 2026 bis 9. October 2026