750 years of Hirt beer

Real passion for Real Beer

Brewing has been a real passion at Hirt for 750 years.
One thing has always been clearly in the foreground: the quality of the beers.

As Carinthia's oldest private brewery with 750 years of tradition, we are fully dedicated to our craft – all the more so in our anniversary year.

2020 was a very special year for us. A year in which we celebrated the real thing.

The Real Beer.

"It takes more than tradition to make real beer. Equally important are regionality, excellent raw materials, original craftsmanship and genuine passion. These five ‘ingredients' have made our beer so special for generations," says Klaus Möller, managing director and owner

"We live in a world where everything is becoming more and more artificial. It therefore needs people who uphold what is real: real life, real enjoyment, real beer. That's what we stand for at Hirt Private Brewery," says Niki Riegler, managing director and owner

Rooted in the region by tradition

With our 750 years of history, our brewery is one of the oldest private breweries in Austria and was first mentioned in a document in 1270 in the property and plant register of the Gurk cathedral chapter.

The still independently run family business is inextricably linked to the place that gives it its name. People from the surrounding area work here. This keeps value creation and jobs in the region.

In addition to the highest quality, regionality also plays an important role in the raw materials. As a rule, only barley produced in Austria is used. The barley for our Märzen comes from Carinthia and grows right outside the gates of the brewery.

Brewing beer is a craft that thrives on experience, feeling and natural methods. That's why we give our beer the handling and the time it needs.

Enjoyment is made by the people here at Hirt, in the brewery and in the brewing cellar. Many employees have been associated with Hirt for generations.
They give our beers an ingredient that no machine can give: real passion.

Regionality

Real beer is rooted in the region. That's why we're called Hirt: our place of work and our name are one and the same. And that's why the people involved in the brewing process at Hirt are from the immediate surroundings. This keeps value creation and jobs close to home.

Real regionality since 1270

Raw materials

We use only the highest quality and treat all our products with care. The barley for our Hirt Märzen, for example, comes from the neighbouring Krappfeld. And the water we use for brewing is sourced from our own springs: the purest mountain spring water, so perfectly constituted that we don't even need to treat it.

Real raw materials since 1270

Craftsmanship

Real beer doesn't come from machines. Brewing beer is a craft that thrives on experience, intuition and natural methods. That's why we give our beer the treatment and the time it needs.

Real craftsmanship since 1270

Real beer doesn't come from machines. Brewing beer is a craft that thrives on experience, intuition and natural methods. That's why we give our beer the treatment and the time it needs.

Real craftsmanship since 1270

Passion

Pleasure is created by people, in the brewery and in the brewery cellar. Many employees have been associated with Hirt for generations. They infuse our beers with an ingredient that no machine can provide: real passion.

Real passion since 1270

Tradition

Real beer is a private affair, which is why Hirt was and will remain an independent family business. It is with pride that we continue to write our 750-year history, which makes us one of the oldest private breweries in Austria.

Real tradition since 1270

That's how we celebrate Real Beer.

Anniversary brunch.

On 6 January, we rang in our anniversary year together with many of our Hirt beer friends and brewery cellar regulars with a culinary celebration.

That's how we celebrate Real Beer.

New label design.

To mark the occasion of our anniversary year, our bottles received a new look.

That's how we celebrate Real Beer.

The Hirt Manifesto.

In a world where everything is becoming increasingly artificial, we need people who uphold what is real: real life, real pleasure, real beer.

That's how we celebrate Real Beer.

#drinkhirter #drinklocal.

Together we're celebrating our reopening and Real Beer. We're supporting our favourite restaurateurs with a sensational 5+1 promotion - every 6th beer is on us!

That's how we celebrate Real Beer.

12 for 70.

The Hirt collective prize draw.
Starting in April, beer enthusiasts can look forward to a national collective prize draw.

That's how we celebrate Real Beer.

1 year of Hirt GenussTheke.

There's also cause for celebration in Klagenfurt, namely the first anniversary of the Hirt GenussTheke – our shop for regional delicacies, beer, wine and spirits.

That's how we celebrate Real Beer.

Anniversary promotion.

Until 31 December 2020, all Real Hirt specialities are available in the Hirt Bierathek and Hirt GenussTheke for a delightful anniversary price.

That's how we celebrate Real Beer.

Every crate is a win.

At the end of July, the popular Hirt bottle cap prize draw was launched once again at all Spar, Eurospar and Interspar supermarkets in Carinthia and East Tyrol.

Hirter Jubilaeum Gewinnspiel Spar Kaernten

That's how we celebrate Real Beer.

Tour de Franz.

This year, we were honoured to welcome numerous motivated athletes to the 18th Tour de Franz starting and ending in Hirt. In a joint effort, almost 37,000 euros were raised for charity in the bike race.

That's how we celebrate Real Beer.

A different kind of Wiesenmarkt.

Although the 659th St. Veiter Wiesenmarkt sadly had to be cancelled this year, we won't allow anything to spoil our fun, and have come up with several alternatives. Stay tuned.

That's how we celebrate Real Beer.

Farm-style New Year's Eve.

We're ending our anniversary year as we began –
with a culinary celebration in the Hirt brewery cellar.

Hirter Jubilaeum Bauernsilvester c Elias Jerusalem

That's how we celebrate Real Beer.

100 years of the popular vote.

We're celebrating 100 years of the Carinthian popular vote with our 1270 CarinthiJA
– now available in the Bierathek for a delightful anniversary price.