Tradition as a real value in our fast-moving times. Not old-fashioned and outdated, but the original cell of permanent development: for Niki Riegler and Klaus Möller, owners and managing directors of Hirt Private Brewery, over 750 years of tradition are both the epitome of Carinthian groundedness and a constant source of inspiration.

"Over the centuries, a way of making beer has developed here that we are proud to build on today. In addition, the other four pillars of our philosophy are rooted regionality, the best raw materials, craftsmanship and, last but not least, a genuine passion for brewing. These characteristics are as inseparably linked at Hirt Private Brewery today as they were then!"

The advantages and opportunities of a private family business lie in the breadth of thinking and planning that is geared towards decades and not just the next annual report. This gives the beer and the brewery's innovative projects the time they need to mature.

To introduce, develop and implement new things calmly and with the desired quality is something Niki Riegler sees as a great privilege: "As the fifth and sixth generation, we can set a successful course for our children and grandchildren of the seventh and eighth generations."

For Klaus Möller, this is "fantastic independence and freedom, which also guarantees reliability!" This also applies to the employees who appreciate the family atmosphere of a traditional company and have been associated with Hirt Private Brewery for many years, and in many cases for generations. A team that is passionate and can and should always contribute its own ideas and suggestions wherever they work in the business.

According to Niki Riegler's and Klaus Möller's motto: "We don't need to sway. We don't let ourselves be swayed either. Because Hirt has lived for the real thing for over 750 years!"