With a total retail area of over 300 square metres, the Hirt Bierathek is one of the largest brewery shops in Austria. Products include the entire range of the Hirt Private Brewery, from beer to accessories, as well as delicacies from the Braukeller and specialities and delicacies from Central Carinthia and the Alpe-Adria region.
The GenussTheke in Klagenfurt is a place for advice and exchange in the epicurean world. Gourmets with a taste for regional, high-quality and honest products will find a very special shopping experience here. Occupying over 240 square metres, a true world of enjoyment extends around wine, beer, the finest spirits, refreshing lemonades and regional delicacies.
At the Hirter GenussTheke in Millstatt am See, there is a lot for real gourmets to discover. Right next to the well-known Lindenhof, friends of real enjoyment will find a wide range of regional, high-quality and honest delicacies. In the Lindenhof Gallery, a true world of enjoyment extends around wine, beer, the finest spirits and exquisite delicatessen specialities from the Alpe-Adria region. A special highlight is our in-house vinotheque with first-class wines in magnum bottles.
Have you always wanted to know exactly how your favourite beer is brewed? Then take a look behind the scenes on one of our brewery tours. We’ll fill you in on all the secrets of our master brewer! Immerse yourself in the world of traditional brewing, be seduced by the spicy smell of hops, malt and yeast, and find out how our popular "barley juice" is made from high-quality ingredients!
It is well known that there is a wine to go with every dish. But we can definitively prove that there is also the perfect beer accompaniment to every dish with a Hirt beer culinary experience.
Our experienced beer sommeliers will take you on an enjoyable culinary journey (for groups of 2 or more).
Not currently bookable!
Beer is MORE than water, hops, malt and yeast. Beer lovers have the unique opportunity to learn the fine art of craft brewing in Hirt.
Inspired by the scent of malt, you will create your own beer speciality and be initiated into the many subtleties and production phases of the brewing process. Ideal as a team or company event.
The training to become a beer sommelier will make you an expert in all things beer. Learn everything about beer, from its history and raw materials to different beer styles, drinking culture, food pairings and much more. The beer sommelier course is the highest level of training you can take at the GenussAkademie and was devised by the Austrian Brewers Association. After passing the exam, you are officially entitled to use the professional title of Beer Sommelier.
Experience pure diversity.
The Central Carinthia Marketplace makes this possible.
The Central Carinthia Marketplace is a sensual excursion that makes it possible to experience this fascinating region in all its facets. Quality-orientated premium producers, honest and varied gastronomy and accommodation, agricultural businesses, genuine craftsmanship, committed winegrowers, beer brewers and creative refiners make the Central Carinthia Marketplace an absolute place of longing for lovers of nature and pleasure.