With a total retail area of over 300 square metres, the Hirt Bierathek is one of the largest brewery shops in Austria. Products include the entire range of the Hirt Private Brewery, from beer to accessories, as well as delicacies from the Braukeller and specialities and delicacies from Central Carinthia and the Alpe-Adria region.
With a total retail area of over 300 square metres, the Hirt Bierathek is one of the largest brewery shops in Austria. Products include the entire range of the Hirt Private Brewery, from beer to accessories, as well as delicacies from the Braukeller and specialities and delicacies from Central Carinthia and the Alpe-Adria region.
Whether it's Hirt Braukeller goulash in a glass, tasty venison sausages with game from our own hunt, refined cheese specialities from Carinthia or culinary delicacies from the Alpe-Adria region, connoisseurs are guaranteed to find what they're looking for in the Hirt Bierathek. As a partner business of Central Carinthia Marketplace, we also offer numerous delights from our own partner businesses.
Our Hirt lemonades provide real enjoyment without a drop of alcohol.
Our non-alcoholic thirst quenchers are also made with high-quality mountain spring water, the best ingredients, natural carbonic acid - obtained in the brewing process - and as it should be for us, with an extra portion of real passion.
The choice of the right beer glass is also crucial for the real pleasure to be perfect. The beer glass works as a “pleasure transporter”, so to speak. The choice of the right glass has a decisive influence on the real enjoyment of beer.
You can learn such beery details at the Hirt GenussAkademie.
Wine lovers are also well catered for at Hirt. Whether white wine, red wine, rosé, sparkling wine, sweet, mellow or dry – the Hirt Bierathek has a wide range of exquisite and sparkling wine specialities from the Central Carinthia region and fine wines from the Alpe-Adria region. Wine lovers will find everything their heart desires here.
For 20 years, the Privatbrauerei Hirt has also been distilling noble beverages using the most valuable raw materials. As with Hirt beers, the secret to the success of the fine brandies is a passion for the real thing.
We also offer a wide range of exquisite spirits from the region and the Alpe-Adria area in the Bierathek.
The taste of healthy food and the secret of fine, creative cuisine are increasingly based on the quality of the seasonings used. Even in our condiments - from beer vinegar to beer guide mustard - you can taste the genuine passion with which we do our work every day.
You will also find high-quality, handmade spice blends, salts, vinegars and oils from the region and the Alpe-Adria area in the Hirt Bierathek.
Real beauty comes from nature and from the Hirt Bierathek. Our wellness range is growing steadily and offers high-quality products for well-being from head to toe. From handmade Hirt beer soap to nourishing shampoos, high-quality creams and soothing tea blends, you are guaranteed to find the right natural product here.
Hirt beer lovers can now express their passion to the outside world because Hirt is really in fashion. Whether it's a quaint felt hat, a casual cotton beanie, a cool cap, an elegant check blouse with silk scarf, a sporty polo, Hirt jeans, a high-quality leather belt or an adorable Hirt baby bodysuit with matching bib – our fashion line offers the right thing for every style.
An additional shopping experience in the Hirt Bierathek is offered by the spacious Weber sales area. From charcoal grills to professional gas grills, no wish is left unfulfilled here. Of course, we also offer a wide range of matching accessories such as charcoal, aprons, tongs and even recipe ideas. And last but not least, there is also delicious grilled meat from Gourmetfein in our delicacies department
Our tip for real barbecue professionals. The Hirt barbecue seminar.
During the 5-hour barbecue seminar with certified barbecue masters, you will learn many tips and tricks at the barbecue, enjoy a multi-course menu and a guided tour of the brewery with beer tasting.
Have you always wanted to know exactly how your favourite beer is brewed? Then take a look behind the scenes on one of our brewery tours. We’ll fill you in on all the secrets of our master brewer! Immerse yourself in the world of traditional brewing, be seduced by the spicy smell of hops, malt and yeast, and find out how our popular "barley juice" is made from high-quality ingredients!
