Cookie Guideline

Hirter Bier

Cookie Guideline

1. Introduction



This guideline describes how we use cookies to collect and process your personal data during a visit to the website of Privatbrauerei Hirt Vertrieb GmbH, FN 381071z, Hirt 1, 9322 Micheldorf, Austria.

2. What are cookies

A cookie is a small text file or information that can be stored on your computer or mobile device when you visit a website. Cookie technology is used by virtually every website. Cookies fulfil a range of functions and enable you to navigate efficiently between individual websites; they remember your preferences and generally improve your user experience. For instance, cookies can tell us whether you have visited our website before or if you are calling it up for the first time. Cookies can also ensure that the adverts you see online are appropriate for you and your interests. This functionality makes cookies very useful as they ensure an improved user experience during your next visit.

3. Cookie consent

When you visit our website for the first time you will see a banner with informational text asking you to consent to having cookies process your data and containing a link to our Cookie Declaration explaining how cookies are used to process data. By continuing to use our website after accepting the cookie message, you are giving your consent to having your data processed in accordance with the provisions of the Cookie Declaration.

4. How cookies work

The cookies we use are stored on your computer or end device for a maximum period of two years as of the initial date of storage or, in the event of an update, for a maximum period of two years as of the date of the update.

5. Which categories of cookies are used

There are two basic cookie categories that we use on this website, namely 

  • “Session” cookies: These are essential to the operation of the website and are stored on your end device for a limited period only.
  • “Persistent” cookies: These cookies remain on your end device until they are deleted in accordance with their settings or until they are manually removed.

The following table contains details of the cookie names, their purpose, retention period and, where applicable, a link to the privacy policies of third parties.

Google Analytics

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We use Google Analytics cookies to collect aggregated statistical information about the number of users accessing the website and how they use it, including their access to the website, the duration and frequency of visits and the pages they call up. We use this information to draw up reports and improve the website.

You can find further information about Google Analytics cookies here:

You can find additional information on the use of Google Analytics in our privacy policy.

You can prevent data created by Google Analytics cookies from being transferred to and processed by Google by downloading and installing the browser plug-in available via this link:

Retention Period
You can find information about the cookie type and retention period by visiting


We use the service provided by "YouTube” LLC, 901 Cherry Ave., San Bruno, CA 94066 USA to provide videos on our website. 

Among other purposes, YouTube technologies are used to recommend videos to you on the basis of your personal interests and to analyse user access to video content to improve the website’s appeal and functionality. YouTube uses cookies for this purpose and collects device-related data (e.g. browser information) including the IP addresses of users who access video content. Your browser creates a direct link to YouTube’s servers to enable YouTube to collect device-related data including your IP address.

Retention period
You can find information about the cookie type and retention period by visiting


This website uses Double Click, an online advertising service provided by Google Inc. (“Google”). Double Click uses so-called "cookies", which are text files placed on the user’s computer to enable an analysis of how the website is used. Double Click also uses so-called web beacons (invisible graphics). Web beacons make it possible to evaluate information such as visitor traffic to the pages of this website. The information relating to the use of this website created by cookies and web beacons (including the user’s IP address) and the delivery of advertising formats are transmitted to and stored on a Double Click server in the USA. Double Click can disclose this information to Google’s contract partners. Google may, under certain circumstances, merge your IP address with other stored personal data relating to you.

Retention period
Further information about data protection and advertising cookies can be found in the privacy policy and, in particular, by following this link:

6. Blocking Cookies

The “Help” function contained in the tool bar of most internet browsers shows you how you can stop cookies from being accepted, how your browser can inform you when a new cookie is set and how you can completely block cookies. 

Please note that certain website functions will not be available to you if you block cookies. 

You can also manage your cookie preferences by following these links to the most commonly used internet browsers:

Internet Explorer

Google Chrome